Catalogue

Scripted In-Development

When We Meet

IP-Based Romantic Comedy

When We Meet key art

Information

Based on
The best-selling novel "I'll Tell You When We Meet" by Guy Leiba
Created by
Meitar Farhat, Shai Ben Atar, and Guy Leiba

Gabi is a witty, charismatic social media star, confident on the surface but a late bloomer underneath, secretly in love with his work partner Yael, who keeps him in the friend zone. When Sapir, a glamorous Instagram model, takes real interest in him, Gabi navigates a dizzying world of firsts — romance, intimacy, independence, and jealousy — confronting the fear that he may never be worthy of love.

Creators

Meitar Farhat

Meitar Farhat

Creator and Screenwriter

Meitar Farhat is a rising Israeli screenwriter recognized for her originality and creative leadership in television. She currently serves as the head writer of The Dream Owner (Baalat HaChalomot, HOT), a series that has highlighted her ability to combine compelling storytelling with strong character work. Farhat is also the creator and head writer of B'nei Mitzvah (Kan 11, in pre-production), a project that further cements her reputation as an innovative voice shaping Israeli television. In addition, she has led the writing of The Aviary (Mitham 25, Kan 11) and Flying With Anna (Lauf Al Anna, Nickelodeon, in pre-production), expanding her work into both drama and youth-oriented content. With a growing body of work that spans genres and platforms, Meitar Farhat is establishing herself as one of Israel's most promising screenwriters, blending creativity, versatility, and a unique perspective that continues to attract attention both locally and internationally.

Shai Ben Atar

Shai Ben Atar

Creator, Director and Writer

Shai Ben Atar is a seasoned Israeli director and writer whose work has earned both critical acclaim and international recognition. He is best known for his collaboration with Yossi Vassa and Liat Shavit on Nevsu, the groundbreaking comedy series that won the International Emmy Award and is now available on Netflix. Ben Atar's talent for sharp, character-driven comedy was further recognized in 2014 when he received the prestigious Rose d'Or Award for Best Comedy in Europe for his hit series Little Mom. His creative vision has continued to resonate across borders, with his shows currently being adapted by Channel 4 in the UK (now in its second season) and ZDF in Germany. With a career defined by originality, cultural insight, and comedic brilliance, Shai Ben Atar has established himself as one of Israel's most influential television creators, shaping stories that bridge local authenticity with global appeal.

Guy Leiba

Guy Leiba

Author

Guy Leiba is an Israeli journalist and acclaimed author. Over the years, he has built a distinguished career in journalism, contributing to some of Israel's leading media outlets and developing a reputation for his sharp insight and engaging storytelling. As an author, Leiba gained widespread recognition with his best-selling novel 'I'll Tell You When We Meet,' which captivated readers with its emotional depth and compelling narrative. The novel's success established him as a powerful literary voice in contemporary Israeli culture. Today, 'I'll Tell You When We Meet' serves as the basis for a new screen adaptation, bringing Leiba's work to a broader international audience. His unique ability to combine journalistic precision with a novelist's creativity continues to shape his impact in both literature and media.

Production & broadcast partners

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