Company leadership

Adva Avichzer
Founder & CEO
Adva Avichzer is the Founder and CEO of The Ripple Effect. Before launching the agency, she held senior roles at Gil Formats, Armoza Formats (where she led international sales), and Endemol Shine Israel. With 19 years in the TV and film industry, she founded The Ripple Effect with a clear vision: connect local stories with global opportunities, giving creators and production companies the support they need to bring their scripted and documentary projects to international audiences.

Viviana Hadid
Commercial & Business Strategy
Viviana Hadid leads the commercial side of The Ripple Effect. With a strong background in television, international sales, and distribution, she specializes in expanding the reach of innovative projects and connecting creative talent with the global market. She brings deep cultural insight that is key to the company's growth across Latin America, US Hispanic, and Iberia. Previously, she held the role of Sales Executive for Latin America & US Hispanic at Armoza Formats, following a long career in direct-response television sales.
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